I am sorry, English (sort of) is my native language for a born Scotsman, we do get a bit of fun poked at us on how we "mangle" the pronunciation, but I can read and write it fine (grin). When I was talking "Swan Lake" and the "Dying Swan" I was more making a mildly allegorical allusion to the performances of "us Ricoh fans" by putting us in the place of the corps de ballet sadly dancing around the lead dancer (Ricoh) who was "dying" but in reality was a very healthy and capable dancer to be able to dance her part. It was a bit obscure, sorry.
As far as Pentax was concerned the business was in more trouble than Ricoh ever has been otherwise Ricoh would never have had the chance to buy it's assets. It had already been sold to Hoya not so very long previously. It must have cost all film camera companies huge amounts of money to convert slr cameras to dslr cameras. Some didn't try (Ricoh) and some failed in the process (Minolta). Pentax must have struggled through to end up probably cash strapped. They have tried a number of innovative products but were probably locked in a sales volume bind despite having a good solid line of products, great ideas and a long heritage.
Ricoh not only has to firm up it's own position but also to revive Pentax on the market. As Pentax is supposed to be it's volume seller it is probably the one that is going to need the most boosting.
On the other hand the oem mount system has probably already locked in the dslr ownership percentages between Nikon, Canon, Pentax and Sony. It might be very hard for Pentax to increase it's dslr percentage market share, but at least it might stabilise. Common sense would have them looking to move the K mount lenses on to non-dslr digital camera users. The K-01 has been a brave try in that regard. I think that camera is probably an excellent one that is burning a bit on the market due to it's "way out" expensively-designed styling which seems to have more thrust at designer looks than in practical use by a photographer.
The on-line shop idea seems a great one. Make it regionally based including the USA and Australia, but it might be a while before they make significant inroads. The theory of on-line shopping is that those companies that are wiling to buy in quantity can still beat the on-line company price. But unfortunately those smaller retailers who might buy in ones and twos will be squeezed right out of carrying the product by on-line shops (if they in fact even try and sell the range right now). It would not be something done lightly as even now small retailers prefer to sell "easier" brands, but they might not talk-down the Pentax-Ricoh product. Electronic goods stores can buy in bulk but demand huge discounts to do this, their staff are not usually very knowledgeable on camera products.
Leica are in the happy position of being able to charge as much as they like and still have a waiting list. If they charged 50% less they would still have a waiting list and go bust. If Ricoh, with a huge capacity to produce product (compared to Leica) were able to sell all they could make and have a waiting list after a price hike of 100% then they would be very profitable indeed. Ricoh and other camera companies probably make product in batches to put into warehouse and sell ex-stock - this is a far more economical ay to make cameras than a running bespoke assembly business that is always running behind orders. If the giant camera companies said "sorry, you are on a waiting list for six months" then their consumers would most likely have bought something else well before they made the top of the waiting list.
So as long as Leica can get away with this hallowed position they will get away with it. But having to wait for your Leica is probably part of the glamour and image that the product is so good that they have people willing to wait up to six months for their camera. The only shops I have seen that stock Leica have always had cameras ready for sale "right now" in their showcases, so one might wonder who is actually waiting?
Sony produces the RX1 which to my mind is a most excellent innovative camera. It may well go down as one of the most innovative cameras in history. "Hey, it costs too much" is the chant because buyers "expect" other makes to be cheaper no matter how good they are. If the GXR with A12 mount was an original Leica product it would cost twice as much and there would be a waiting list of six months for supply and those that owned one would be so proud of their "Leica-XR A12 mount". People even pay a premium for re-badged Panasonics.
I have bought a few Meyer-Optik lenses recently, seem to be pretty good but if I was sporting the other lenses from their good neighbour Zeiss I would get a whole more "respect" when I waved my camera around. Of course CZJ is probably not quite as up-market as "the real Zeiss". The Russians on the other hand did a pretty good job of the Helios-44 clone biotar of course, but you would ahve to forge a front faceplate to get any respect for it no matter how good the images were.
Basically if people don't know what to buy then they buy the camera brand that they know that befits their station in life. If you buy no-name (unheard of) then you are distinctly odd, a maverick, an outcast who runs against the norms of society. Hence Ricoh and increasingly Pentax have an uphill battle on their perception. Ricoh have solved this by adopting a low-profile low-volume model. Pentax does not fit into that mould and Ricoh might have to throw a lot of marketing money and some innovative mass market products at Pentax to revive that hallowed name before it has been forgotten.
Yes and I drive a Volkswagen as well - you know: that cheap clone of an Audi (grin)
Tom